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Find us at MIDO 2025

Will you be attending MIDO 2025? The LensAdvisor team will be there as well and we would love to connect and answer any questions about how you can use LensAdvisor...

How to market sunglasses on TikTok: 5 of the mo...

Did you know that people in the U.S. spend up to 50% more time on TikTok than Instagram? Unlike Instagram, where beautiful pictures can gain you an audience, TikTok is...

How Pit Viper grew to 300,000 followers on TikTok

Many direct-to-consumer e-commerce brands are floundering on TikTok. Accustomed to the tried-and-tested Instagram content strategy of picture-perfect posts, many brands are struggling to adapt to TikTok, which rewards authenticity and...

The 40 most popular sunglasses on Amazon for me...

To succeed on Amazon, your sunglasses must be cheap. There is a little more nuance: for success on Amazon, your sunglasses need to scream value for money — unlike a customer...

The 40 most-followed sunglasses brands on Insta...

If you're starting a new sunglasses brand and want to sell your products online, building a social media presence is key to your success. Through social media (realistically, for fashion...

9 Seasonal Warby Parker email newsletter exampl...

Are you looking for email newsletter ideas for marketing glasses or sunglasses to your customers? Because most people change their glasses or sunglasses only once every one to years, you...