If you're starting a new sunglasses brand and want to sell your products online, building a social media presence is key to your success.
Through social media (realistically, for fashion e-commerce, only Instagram and TikTok matter), you can share your brand and products with millions of people around the world — for free!
By researching the most-followed sunglasses brands on Instagram and TikTok, you can see which of their posts receive the greatest engagement and create your social media marketing strategy.
Are you ready to begin your online marketing journey?
Check out our list of the most-followed sunglasses brands on social media and learn how to build an ace marketing strategy.
The big list: 40 of the most-followed sunglasses brands on Instagram (and how they're doing on TikTok)
I compiled this list on September 8, 2022.
Conclusion
At present, it looks like most sunglasses brands that have attained success on Instagram have yet to implement a winning strategy on TikTok.
While success on Instagram may not translate to success on TikTok, the reverse looks like it's working based on how Warby Parker uses user-generated videos for most of their Instagram posts.
Although Instagram remains the best place to advertise, building your marketing around TikTok may prove to be a necessary long-term strategy given how much time we are all spending on TikTok. Video is king.